Aesop Shampoo It does what you would expect from a good, frequently used shampoo: it cleans the hair very well, leaving it loose without drying it out. All Aesop products take between 2 and 10 years to formulate. Nothing about them is chosen at random. The formula of this shampoo contains bergamot bark, frankincense and atlas cedar and is designed for all hair types and for those who wash their hair frequently. Let's talk about sensations: a teaspoon-sized dose will be more than enough. It leaves the hair lightly scented.
At Aesop, the what, a good shampoo, is as important as the how. The how is identifiable from a mile away. And it has been widely copied since 1987, when this brand was founded in Melbourne. The how is an amber-coloured bottle with typography (Helvetica and Optima) and strong messages. Whoever buys this shampoo is not just buying a good shampoo: they are buying one from Aesop. Be careful.