What does someone who has studied law and philosophy at the King's College from London creating perfumes? And what does a graphic and product designer do inventing perfumes? And what is an Englishman doing behind a French perfume house? The answer to these three questions is in James heeley.
James heeley came to the world of perfumery by chance. After arming himself well studying in England, it was not clear how he was going to develop his career, so he decided to move to another country. He went to France and, since he did not speak French, he began to work in graphic design, something visual for which he did not need to learn the passé composé.
His career as a graphic and product designer was consolidated. He launched his own line of objects, furniture, lamps and accessories in Paris and thought that a perfume would make sense within that collection. That's when something triggered: design is a language and perfume is a language. He decided to start exploring it. She moved to a small laboratory in Grasse, APF, where she began to learn the rudiments of perfume and to understand the importance of the raw material. There he took the idea of what would be his perfume, Menthe Fraiche, which was finally born in 2006. A few years later, Heeley is one of the most interesting signature perfume firms on the market.
James Heeley, born in Yorkshire but resident in Paris, is the founder and sole owner of his brand. This is very difficult to find in a European luxury perfume house. This independence gives Heeley an enormous freedom to create the perfumes that he wants; even to retouch them over time if you see that you want or need to.
Heeley have the best of the English world and the French world. France is the cradle of modern perfumery, but it was in the Victorian era that many scientific breakthroughs were made that affected perfumery. And they, the English, reactivated lavender. The fragrances of Heeley they are daughters of both cultures.
Heeley is a collection of fragrances that have in common their cleanliness and freshness, even when they include woods or spices. They always have a fresh note. They also share the high quality of their raw material, an obsession for this perfumer. They are intended for man and woman. In fact, those borders are ignored.
Own Heeley, not content with being the owner and founder, he is also the designer of the labels, packaging and the entire image of the brand. Heeley is Heeley. And now, Laconicum smells like Heeley.