This brand started the other way around than most begin: from the packaging. Its founder, the Canadian Sasha plavsic It was clear to him: he knew what the aesthetics of his brand would be like. For a reason he had a lot of experience in branding and marketing in New York and Los Angeles and in brands like Cartier and Oliver Peoples. Once she had what she wanted the following was missing, the content.
He also had no doubts. This woman knew the benefits of organic products because they had cured her brother, Zachary Ilia, the other partner of Ilia, your asthma and allergies. For this reason, he always knew that the content of his packaging would be as organic as possible.
It took him time to find who made his products according to his ethical and organic budgets. He finally got what he wanted. Its products are made withcertified bio-active ingredients, in some cases (such as Tinted Lip Conditioners) up to 85%.
When it had substance and form, it gave it a name: would be called Ilia, The name of his grandmother, a woman from the former Yugoslavia who always inspired her granddaughter by how detailed and caring she was.
No one could tell, at first glance, that this is an organic makeup brand. So are our prejudices. The pigments are powerful, the colors are stylish and the packaging is sensual and is made from 85% recycled aluminum; its ingredients are nutritious and effective. Ilia has nothing to do with the rest of the organic brands and has become a classic independent makeup. That is why it is so desired and desirable. And that's why it must be here.