This object you see is not an object. It is a fetish. If you know him, we don't need to explain anything to you. If you don't know it (what a joy to be able to discover it for the first time) we will have a lot to tell you.
BYREDO reinvented the world of luxury perfumery in 2006. Its ability to capture the spirit of its time remains intact. Now it comes to Laconicum with its recognizable fragrances, candles, soaps and creams. Above all, it arrives with its intriguing aromas and all its symbolic power. BYREDO is not a brand: it is almost a cult.
Who is Ben Gorham
This Swede is a rarity. This former basketball player lacks perfume training and is the creator of one of the most reputable signature fragrance brands in the world.
His mother was Indian, his father Canadian, and he grew up in Toronto, New York, and Stockholm. This cultural puzzle and his vision as an outsider have allowed him to invent a brand free and far from intimidating luxury. BYREDO is Ben. Ben is BYREDO.
In BYREDO there are fragrances that are reminiscent of libraries, deserts, childhood, longing for the father or that lack a name.