This is one of the pioneering brands of the so-called K Beauty. It was born at the beginning of this century, in 2000 as a project by Lee Dong Geun in collaboration with researchers from some of the most reputable Korean brands. Covers various cosmetic categories: makeup, face, body, and hair. His philosophy was, from the beginning, to formulate products with a lot of science inside to achieve the best results. Also, I wanted to do it at affordable prices. These are the reasons why Mizon is so popular inside and outside of Korea.