This is one of the best known Korean brands inside and outside of Korea. From South Korea, we need. Klairs has been on the market since 2009. It was born with the idea of simplifying care and caring for all skin, even sensitive ones.
The motto of Dear Klairs is: “simple but enough”. So are their products. The brand has three guiding principles: 1) Use the best ingredients. 2) Be as clean as possible. It is a vegetarian brand and aspires to be vegan. It has the seal of the Korea Animal Rights Advocates (KARA). 3) It prides itself on being fair in its production and distribution. It advocates that skin care should be accessible to everyone.
These three factors have led Dear Klairs to be what it is today. We like that, in addition, it does not forget Korean creativity. It is simple, sufficient and not boring at all.