There are good brands, and then there are exciting brands.
Benamôr belongs to this second group, to which all would like to aspire. This Portuguese house has been attached to the culture of a country since 1925 for almost a century. He was born in a pharmacy in Campo Grande, where a pharmacist created his ointments; It was the Art Deco era, hence its design, which still has an aftertaste of the past.
Soon the word spread and reached the palaces of the country. Queen Amelia herself, the French princess who ended up being the last queen of Portugal, was among the many who wore it.
We do not have so many brands that have been suppliers of a Royal House. In fact, Benamôr is the only one. He achieved this honor in 1935, thanks to the fact that the queen was one of his admirers. Another milestone in the history of Benamôr was the launch of Alantoíne, its emblematic hand cream. It took place in 1970 and since then, thanks to it (and the other creams) thousands of Portuguese have had soft, very soft hands. Because if something characterizes these creams, it is that they leave hands unrealistically soft.
Benamôr It is a brand that has been in Portuguese homes for generations. It is an example of vintage cosmetics that fits in with the 21st century; It is also an example of a way of understanding cosmetics from simplicity and coquetry, rather than from the molecule or extreme innovation. Benamôr has been close to the skin of a country for decades.
* Benamôr was launched in Spain, exclusively, in Laconicum.