The story of Argentum Apothecary It all began with its founder, Joy Isaacs. Born and raised in South Africa, she watched her mother treat skin problems with a colloidal silver spray. When she was a teenager and began experiencing acne, silver helped heal her skin. Joy left South Africa and traveled to London, where she continued to rely on silver to treat her entire family.
That was the germ of Argentum Apothecary, a brand that disrupted the market when it launched La Potion Infinie. This cream Contains Silver Hydrosol (colloidal silver) and DNA HP. The brand's underlying idea was to create a cream that worked with cutting-edge science, while maintaining natural integrity and avoiding toxicity. This brand's approach is halfway between medical and cosmetic.
The Potion was the first product in a very limited line of products. This is a slow-release brand, as each product requires a lot of science. and top-quality ingredients. Just as good food is based on good products, good cosmetics are based on good ingredients.
Argentum Apothecary has always focused on unusual, high-quality ingredients. Its patented formula is behind its products: La Potion Infinie, L'Etoile Infinie, Le Savon Lune, and La Lotion Infinie. All are made in France; their fragrance was developed in Grasse.
Everything about this brand conveys quality, even the color and weight of the bottles. It's a disruptive cosmetics brand, that breaks traditional cosmetic codes.