The story of Argentum Apothecary It started with its founder, Joy Isaacs. This South African, born and raised in South Africa always saw her mother treat skin problems with a colloidal silver spray. When he was a teenager and his acne problems began, silver helped heal his skin. Joy left South Africa and traveled to London, where she continued to rely on silver to treat her entire family.
That was the germ of Argentum Apothecary, a brand that disrupted the market when it launched La Potion Infinie. This cream contains Silver Hydrosol (colloidal silver) & DNA HP. The basic idea of the brand was to create a cream that would work with the most cutting-edge science, while maintaining natural integrity and avoiding toxicity. The bet of this brand is halfway between the medical and the cosmetic.
The Potion was the first product in a very narrow line of products. This is a slow launch brand as each product requires a lot of science and top quality ingredients. Just as the basis of good gastronomy is a good product, that of good cosmetics is a good ingredient.
Argentum Apothecary has always been committed to curious and high-quality ingredients. Its formula is patented and is behind its products: La Potion Infinie, L´Etoile Infinie, Le Savon Lune and La Lotion Infinie. All of them are made in France; its aroma has been developed in Grasse.
In this brand everything transmits quality, even the color and weight of the bottles. It is a disruptive cosmetic, which breaks traditional cosmetic codes.