To explain well what this brand is like, we would have to transcribe, product by product, its formulas; because Allies of Skin it's formula, formula, formula.
Of course, it has the classic personal story associated with it: its founder, Nicolas Travis, Originally from Singapore, he had severe acne problems when he was young and since then he became interested in skincare and many years later, in 2016, he founded the brand that is now sold worldwide. This is not unlike the story of many brands. What is different is the series of products that Nicholas developed. What is different are, again, their formulas. How many times are we going to repeat that word?
Allies of Skin has formulas (we re-wrote it) at the core of its brand. It is guided by what they call "supercharged clinical." This means that they take clinically proven active ingredients - such as vitamin C, retinol, antioxidants and peptides - and give them their own twist. And so they create a powerful cosmetic. Allies (as we call them in the family) are very intelligent, very serious and do what they say. That is very important in cosmetics. That is why it is such a popular brand among beauty freaks.
The brand uses 100% recycled paper and soy-based ink, and never uses virgin forest materials. They only work with FSC-certified suppliers to maintain the highest level of sustainability possible. They are certified by PETA.
The products of Allies of Skin They create the logical addiction of something that feels really good on the skin. We can attest to that. These are products that don't ask you to wait six months to see results. Nicolas has stated that he doesn't want to be one of those brands that requires you to follow ten steps to have good skin. He suggests that everyone creates their own routine and chooses what their skin needs, without obligations or constraints. That's very Laconicum.