We can brush our teeth automatically three times a day, or we can brush them mindfully and pleasurably with flavors elaborated in Grasse. It's up to us.
We can brush our teeth with products chosen without enthusiasm, or with Lebon (pardon the rhyme). It's up to us. Lebon is a French brand founded in 2015 by Stéphanie, a photographer, and Richard Palacci, a doctor of pharmacy. These two creative individuals were in Costa Rica when they decided to create a healthy and pleasant ritual. The result was an oral hygiene brand that was attractive on the outside and very clean on the inside.
There were already many on the market, but Lebon would be different: the aesthetics would be on par with the best cosmetics, and the ingredients would be organic and vegan. Everything would be respectful of teeth, gums, and the oral microbiome; even the sweetener is stevia. And there is no trace of fluoride. Their products are vegan and 100% free of irritants.
We brush our teeth several times a day. How can we not want something so frequent and important to be pleasant? It's the least we deserve.