Getting volume is easy. The hard part is getting it to stay for dinner.
Most volumizers work on the style. Sam McKnight went to the fiber: the stronger and more elastic it is, the longer it holds its shape. Even in humidity. Even on a long day.
Cool Girl Body is half styling, half treatment. It plumps every fiber, reinforces it, and protects it from heat (up to 230°C) and humidity. Its clinical study confirms it: each fiber is 12% thicker from the first application. The hair is left soft, shiny, and with movement—never stiff.
At SheerLuxe, they sum it up in one sentence: “fuller, bouncier hair that feels weightless, like you've just stepped out of a salon.”
It works with three active ingredients:
- Voluminis™, which plumps each fiber and separates them to add body to the entire head of hair.
- BioStyle CGP, which lifts from the roots and holds the shape even in humidity.
- Yerbaluxe® Crown, which strengthens fragile fibers and gives them elasticity and shine.
It works for any hair type, but it is most noticeable on fine, fragile, color-treated or highlighted hair, and hair that has been through a lot of heat styling. It is also great for hair that has become finer with age.
Sam McKnight, the man behind Lady Di's short haircut and so many Chanel runway shows, puts it this way: “It’s the product I wish I had forty years ago. I wanted natural, healthy, soft volume—never stiff or weighed down. The kind of volume that brings hair back to life.”