Achieving volume is easy. The hard part is getting it to stay for dinner.
Most volumizers work on the styling. Sam McKnight has gone for the fiber: the stronger and more elastic it is, the longer it holds its shape. Even in humidity. Even if the day is long.
Cool Girl Body is half styling product, half treatment. It plumps every fiber, reinforces it, and protects it from heat (up to 230 °C) and humidity. Clinical studies confirm it: each fiber is 12% thicker from the first application. The hair is left soft, shiny, and with movement—never stiff.
At SheerLuxe, they sum it up in one sentence: "fuller, bouncier hair that’s weightless, like you’ve just stepped out of the salon."
It works with three active ingredients:
Voluminis™, which plumps each fiber and separates them to give body to the entire mane.
BioStyle CGP, which lifts from the roots and maintains shape even in humidity.
Yerbaluxe® Crown, which strengthens fragile fibers and provides elasticity and shine.
It works for any hair type, but is most noticeable on fine, fragile, color-treated, or highlighted hair, and hair that has been exposed to frequent heat styling. It is also effective for hair that becomes finer with age.
Sam McKnight, the man behind Lady Di's short bob and countless Chanel runway shows, puts it this way: "It’s the product I wish I’d had forty years ago. I wanted natural, healthy, soft volume—never stiff or weighed down. That kind of volume that brings hair back to life."