We don't want summer to end. In January, we remember the fresh days of July and want to wrap ourselves in that memory. That's what this fragrance smells like: eternal summer, an aperitif in Amalfi.
This is how Maison Margiela defines Never Ending Summer, a perfume launched in the summer of 2025.
"Captures the vibrant, sun-filled essence of an endless summer on the Amalfi Coast. The sea breeze mingles with the citrus freshness of an Italian spritz, while the golden sun illuminates the cliffs and the scent of freshly peeled citrus fills the air.
It combines the effervescence of bitter orange and fresh ginger with the sophisticated warmth of vetiver and cedarwood. At its heart, an accord of Earl Grey and cardamom provides a spicy and elegant touch, evoking the carefree freedom of an endless summer. Close your eyes, let this citrus and spicy fragrance envelop you, and immerse yourself in the infinite sensation of light, adventure, and Mediterranean elegance."
Never Ending Summer, a creation of Christophe Raynaud, it smells like Aperol on the terrace of La Sirenusa. It smells, therefore, of a happy memory or a dream yet to be fulfilled.