“A magical, theatrical, daring space,” is how the press of the time described the store that, under the name Liberty , opened in 1875 in central London. More than 150 years later, these adjectives remain unchanged: this department store is indeed a magical, theatrical, and daring space. It was founded by Arthur Lasenby has the feel of a bazaar, and it still does. It's a noisy and somewhat chaotic place, which is why we love it and visit it every time we're in London. Sometimes, the first thing we do when we arrive in the city is walk through the door of that unmistakable Tudor building. It's as London as scones, as strolling through Hyde Park, or as Queen Elizabeth II. Climbing its wooden staircase and hearing it creak is reason enough to make the trip.
Perhaps you know what we're talking about and even own something at home featuring its distinctive floral prints. Or perhaps not, but by now you're probably curious. Laconicum presents Liberty LBTY. Fragrance , which captures the olfactory universe of this iconic brand. We have a little piece of Liberty.
The starting point for these perfumes, crafted in France, wasn't a sensation or a celebrity: it was a series of printed fabrics from the archives that had been significant to the house. These were sent to the finest perfumers, who worked from the history of these designs. The result is a collection of magical, theatrical, and daring scents.