María Martínez
In June 2010, Maria, wearing a yellow dress, took to the stage at Cipriani in New York to collect a Webby Award , the Oscar of the Internet .
He had won it with an idea of his, I Wanna Go There . At that moment, he thought about a few things. He remembered a trip to India (the seed of I Wanna Go There), when he realized that there was a lack of different travel guides, in which travelers shared information and secrets.
Maria proposed a way of traveling transversally, between the lines, based on discovery .
PROFESSIONAL CAREER
Her more than 20 years of experience in digital product strategy have led her to work at companies such as Teknoland, McCann Erikson, and Banco Santander. She also worked for several years as a consultant at The Cocktail.
Meanwhile, Maria, a traveler and discoverer by unofficial profession, found interesting cosmetics in every destination she visited .
That night in New York, without letting go of her prize, Maria still didn't know that some time later, she would unite her three great confessable passions, Internet, travel and cosmetics , in a single website: Laconicum.
"Over the years I've tried thousands of products , worked with hundreds of international brands, and seen enough trends come and go to know that not everything new is interesting, nor is everything classic boring."
I still do the same thing I did when I started: look with curiosity, select with discernment, and don't sell anything I wouldn't recommend privately to a friend.
If you want to know my full professional background, it's on LinkedIn .
And if you want to understand how I see beauty, just spend some time in Laconicum."
Related articles:
- Anabel Vázquez and María Martínez, founders of Laconicum: “Cosmetics are a tool that provides a great deal of confidence” - Glamour
- María Martínez (Laconicum): “Companies don't grow, the people inside them do” - Marketing4ecommerce
- María Martínez - Seedrocket
- 10 years of Laconicum, the beauty born from travel - Traveler
- Laconicum: a pioneering e-commerce platform - Expansion
- María Martínez and Anabel Vázquez, creators of Laconicum - L'Officiel España
- Laconicum: the duo that has spent ten years making the ordinary extraordinary (and we're talking about beauty) - El Mundo Metropoli
- Laconicum launches its first physical store in Madrid - Cosmetics Industry
- Unusual cosmetics to combat domestic laziness - El País
- “Only 8% of the brands we test become part of Laconicum.” This is how Spain’s top beauty judges operate – Vogue
- Laconicum, the place where 'beauty freaks' go: "Cosmetics have gone wild" - OK Diario