We are in Rome, in the 50s. We imagine Vespas, girls with long flowing skirts and brindle sunglasses and men like Mastroianni in "La Dolce Vita". We imagine well. That was the environment where the Lembo family moved.
The Lembos had a small perfumery in the center of Rome. There they sold historical brands such as Guerlain, Penhaligon's, Chanel, Lanvin to a clientele that wanted to smell good, very good.
This is the environment in which Maurizio Lembo grew up. It was inevitable that he decided to launch his own fragrance brand and wanted to reproduce what he had seen and smelled as a young man. He launched
With his fragrances he wanted to unite ideas that he had seen at home (and in Italy) since he was little, such as craftsmanship and luxury. He wanted to transmit well-being through his perfumes and cologne and that when someone brought him he would feel that emotion that always arouses what is done with delicacy.
Of all the