This brand has its origin in a scare. Its founder is Rose-marie swift, a professional makeup artist with an endless client list, including names like Ralph lauren or Louis Vuitton and who has worked with photographers like Mert Alas & Marcus Piggot or Annie leibovitz. A few years ago this woman fell ill. The origin of his illness was not found; After many tests, they found that his blood was full of heavy metals, pesticides and other chemicals. Upon discovering it, they only asked him one question: "Are you in contact with the cosmetic industry?" That moment marked a before and after in his life and in his work.
Since then Rose Marie became an activist against toxins and chemicals in cosmetics and a kind of mentor for models and celebrities those who made up, among them Gisele Bündchen, Miranda Kerr or Tilda swinton. In parallel he founded an informative website, http://www.beautytruth.com/; But her big move came when she launched her own brand RMS Beauty in 2008.
RMS goes a step beyond organic beauty by be based on the principles of raw food, in Raw Food. By not subjecting them to heat, the healing properties of enzymes, vitamins, antioxidants remain intact; this allows to preserve the ingredients and their healing and nutritional properties. None have heavy metals or genetically modified ingredients.
The packaging is minimal and everything is biodegradable, recyclable or reusable. Rose Marie's idea was for women to have a brand as pure and attractive as possible but with the best results.
RMS is an easy, comfortable to use and playful brand, for all types of women, whether or not they know how to put on makeup. It seeks to reveal the best of each face, not to falsify it and transmit health. Flee all artifice and all fashion, although in recent years beauty passes through health.
Some of his best-sellers are the Living Luminizer, which gives highlights to the skin and the (a) cover-up, a product that reveals the skin, rather than covers it and can be used as a foundation or concealer. RMS look for (and get) natural, vital and healthy faces.