We discovered Mabel+Meg In 2015, during a trip to London, we read, talked, inquired, bought, and tried. We learned that their Lumilixir, a vitamin C and hyaluronic acid serum, had quickly achieved cult status. The English aren't easy, and they don't just hand out titles like that without knowing what they're doing. From the moment we tried their products, we knew it would be a concise brand.

All Mabel+Meg products are basic, important, and effective. Its founder, Fran, wants to escape fads: she proposes simple skincare with well-formulated products. It's a brand that works. We can vouch for it.