Wumi, according to its founder, told VOGUE France, "wants to celebrate femininity."

This French brand took three years to formulate the intimate gel it was missing from the market it wanted to pursue. The ones it found were either too chemical or too weak. Once formulated, it created a well-rounded brand around it: a beautiful brand that speaks to women in their language.

Wumi is developed and responsibly produced in France. Najwa Harfouch is inspired by the hygiene secrets shared by women in ancient bathing rituals. Wumi wants to be one of those secrets. Even if it's just an outspoken secret for now.

Exclusively in Spain, at Laconicum.