We like this brand because it has nothing to hide. It's transparent, direct, and to the point. What you see is what you get, what you get is what you see.
Why do we say this so emphatically? For all these reasons:
- It's a brand focused on ingredients. And those ingredients appear in very large print. According to PSA, your appearance will only be as good as the ingredients in the products you use.
- Their formulas contain clinically proven active ingredients in optimal concentrations and without potential irritants.
- Everything is in the boxes. Without even opening them, we already know the formula, when to use it, and how. Don't throw away the PSA packaging. You might need it.
- He wants efficiency. He doesn't care about smell. to field flowers nor of wrapping products in a romantic narrative.
- He doesn't want to You don't want to hide your skin or cover it with product. He wants you to feel comfortable in it and for it to be so healthy you can wear it bare.
Who is behind PSA? Nicolas Travis, a Singapore native and also the founder of Allies of Skin. According to him: "no There is no such thing as bad skin, but bad habits." And he helps us turn them into good ones. That's why he proposes a four-step routine with few products.
Who is PSA for? This brand wants to care for all skin types, regardless of color or skin type. It's for an audience that has cosmetic information, for those who call skintellectuals, It is aimed at those who know what bukachiol, hyaluronic acid, and niacinamide are, or at least those who are willing to learn. Also for those who want powerful products and enjoyable.
Why do we like it? Because it's effective, plain and simple. Also because it's attractive and has nothing to hide. Plus, it takes sustainability seriously: the packaging is biodegradable, the containers are recyclables and the paper recycled and printed in soy ink.
*On sale exclusively at Laconicumum.