George's mother had a problem and George wanted to solve it. Turns out he had sensitive gums. So George started looking for products in the market that would help him; Along the way, he became convinced that oral health was a guarantee of health and well-being and that many diseases were caused by improper dental hygiene. He decided to remedy it. A mother is a mother. Besides, there she saw that there was a good cause to fight for.
He decided that he would develop a unique toothbrush. It took him 2 years to achieve what he wanted: it would have a conventional shape but it had to be extraordinary. After many trials and tests by dentists and users, it was launched on the market in 2012. The product that he had achieved (he and his team) eliminated the 99% of harmful bacteria. Four years later he developed an organic toothpaste. It made sense. Today, Nano-b is distributed in 21 countries and sold in more than sixty. This is a real win for George and his team because they wanted to change the world. Or, at least, improve it.
They always knew that this was a way to really and positively impact as many people as possible and they came to a conclusion. There was a gesture that was common to almost all cultures and that had real consequences for well-being and health: brushing your teeth. That was their cause. And it is, also, now, one of the cause of Laconicum.