Mimitika think like many people, but Mimitika Says it out loud: Who really likes to wear sunscreen? It is unctuous, oily, difficult to apply, and often white.
We all want to be protected in the sun but no one wants to fill their face with a white plaster. It is a pity that a moment as pleasant as being in the sun, on the beach, by the pool ... is broken by having to stain ourselves with a pasty cream.
Mimitika think like that. That's why she launched her first product: an easy-to-spread, moisturizing, lightweight, non-staining sun cream. It's just for face, the most delicate part and, very important: has SPF50. This cream does feel like using it. Since then, they have expanded their range of protectors to the rest of the body, and in different formats.
Mimitika it is 100% French and was born in the French Basque Country. There, between surfboards, waves and sandy beaches, the idea of creating a pleasant, effective and respectful sunscreen with nature arose. It is one of the few French brands dedicated to sun protection.
Mimitika defines itself as "a brand for sun lovers". The sun is a friend and this happy and enjoyable idea is behind this project. Mimitika she is also a friend.