This brand was born in 2004, but a true beauty-freak feels that they have been with them all their lives. We started buying it in New York, its place of origin. When it came out, the little signature cosmetics was almost an exercise in style. Everything that came out of either the big brands or the massive brands was a rarity. The packaging was not like anything either: so neutral, so pharmaceutical.
In back of Malin + Goetz there are Mathew Malin and Andrew Goetz. They wanted to launch a brand and have a store that was an update of the neighborhood pharmacy and perfumery. They wanted to simplify cosmetics and its rituals. And they wanted to do it for different skin types, thinking that most of us have sensitive skin.
They used trusted formulas and natural ingredients optimized with the help of technology. They also removed unnecessary formulas: the products do not have detergents, dyes, or parabens.
These are all very objective reasons to love Malin + Goetz and want him to be at Laconicum, but perhaps there is a greater one. We love their products: use them, have them in the bathroom and give them away.