Let's get to the point. We have little time. This is a brand of leg products. Legology has a mission: your legs. Our legs. Those of all Humanity.
Its creator, Kate shapland, beauty editor of The Telegraph For 25 years, she has always been obsessed with legs. I thought they deserved a much more thorough and serious treatment than we give them every day and the one that the cosmetic industry dedicates to them. A fast spread moisturizer is not enough. And cellulite is just one of the problems that the legs suffer. There are few cosmetics that focus on fluid retention (which leads to cellulite), the fatigue caused by footwear (heels, let's be clear), muscle tension or congestion caused by long flights.
She, who had been surrounded by experts and the best products on the market for two decades, knew that such a brand did not exist. Kate had one goal: to create it. He knew that his obsession was that of many other people. Much of the population suffers from heavy legs and cellulite. She decided that she would create a effective and comprehensive solution for these and other problems such as lack of firmness, fluid retention or dry skin.
Your branding should provide both instant and progressive relief. Something important: I would do it in a pleasant way, not as if it were medicine. It would not be a brand of anti-cellulite or creams that provide freshness. It would be something much more interesting and complex.
It was a trip to Capri that acted as a catalyst. There, surrounded by charm, lemons, sun, confidence and well-being, she knew that her brand would evoke all those sensations. In fact, when he had to work on his fragrance, he had no choice but to call it "Capri Crush", because it is made with Amalfi soaps.
The result is Legology. A brand that is unlike any other. His focus is the legs, which he treats specifically and thoroughly. Join results and sensuality. The fundamental quality of Legology is its powerful draining action. Activates the lymphatic system which is key to defining and improving the appearance of the legs. Doing so discourages the appearance of cellulite and fluid retention, which often go hand in hand. The formula has been made in France; Its technology is based on two complexes: ProContour and LegActiv.
It is the first brand on the market with these characteristics. Legology provides draining benefits, lightness, and relieves fluid retention and congestion. In addition, it hydrates and tones the skin, relieves pain and invigorates the legs. And let's not forget the smell of Amalfi lemons.
Definitely, Legology it is a rarity. And a relief.