There where we see her, so serene and calm, Huxley is very daring. If not, why would a Korean brand be inspired by the Sahara? Why would I base all are products on prickly pear oil? What need?
The need is to achieve something relevant, shake up the market with products that contribute "something", that have their why and that respond to a new world. That's why it's called Huxley, in homage to Aldous Huxley, the favorite writer of Hoon Lee, one of its creators. A visionary name for a visionary brand.
Huxley it is clear to her that nothing interesting comes from comfortable places, from the famous (and well-grounded) comfort zone. As calm as it seems, this brand feels comfortable in extremes, in dramatic heat, mountain tops, deep seas. There you find the ingredients that you then store in your products. The brand emerged from a trip to the Moroccan desert. There they discovered an ingredient that was responsible for the fabulous skin of Berber women: the oil that is extracted from the prickly pear, a cactus rich in vitamin E and fatty acids that retains moisture in extreme climates. It is the only Korean brand that has the rights to use this oil in its products.
Huxley It is minimalist cosmetics, in its shape (its packaging refers to the desert) and in its background. It stands out from the more than 20,000 cosmetic brands (pay attention to the number) in South Korea. A curious fact: it is the brand used by Korean Air hostesses; from there we can deduce the ability to hydrate and heal that it has.
It is recommended to use your products slowly and enjoying yourself. Let's do it.