"What a great serum," we said when we saw it. And "what a great serum," we said when we tried it. Hyeja She advocates cosmetic minimalism: she uses little and quality products. This is how she stands out from the endless Korean routines. This is a facial serum for dull or blemish-prone skin. It contains a fruit called yuja or yuzu, which has three times more vitamin C than lemon. In addition, the Korean Institute of Dermatological Sciences has confirmed that it is suitable for sensitive skin. This is important. It also contains ginseng extract, which stimulates the creation of collagen; niacinamide, which calms, regulates and improves hyperpigmentation; and adenosine, which soothes and softens.
We like its size, which invites us to apply it freely and share it (we don't always want to do that). Also its texture: it is a light gel that turns into water. It is absorbed quickly and you will have a feeling of lightness and freshness. In the jargon of young Koreans the concept Hyeja defines something that gives you more than it seems for its price. Something that exceeds expectations. All the products from this South Korean brand do.