Vegan Yuja Vitamin C Brightening Serum

"What a great serum," we said when we saw it.  And "what a great serum" we said when we tried it. Hyeja defends cosmetic minimalism: she uses little and quality products. This is how she stands out from the endless Korean routines. This is a facial serum for dull or blemish-prone skin. It contains a fruit called yuja, which has three times more vitamin X than lemon. Plus, the Korean Institute of Dermatological Sciences has confirmed that it is suitable for sensitive skin. This is important.

We like its size, which makes it easy to apply and share (we don't always want to do that). We also like its texture: it's a light gel that turns into water. It absorbs quickly and you'll feel light and fresh. In the jargon of young Koreans, the concept Hyeja defines something that gives you more than it seems for its price. Something that exceeds expectations. All the products from this South Korean brand do that.