This is the brand's flagship product. It's a cream, a paste that softens and melts in your hands and is applied to your hair, eliminating frizz, giving it the right shine and finishing it off. It's meant to be applied every day when you leave the house, without thinking twice. In two touches, your hair is ready. And this is exactly what the brand stands for: fabulous hair with little effort. Let's talk about sensations: despite its appearance, it doesn't make a mess, and this is key. You can't tell that it's being worn.
You can use this finishing cream for anything you want: taming a head full of curls to super fine flyaway hair, long or short hair, straight or curly. This is the ultimate product for everyone. Use it to smooth, define, add shine, texture or tame. It can be wet or dry. There's a reason King calls it "the perfect product." This video You can even apply it to Larry King himself. See how easy it is.