This brand was born in 2004, but a true beauty-freak feels like they have been with it all their lives. We started buying it in New York, its place of origin. When it came out, the small designer cosmetics were almost an exercise in style. The packaging was unlike anything else: so neutral, so pharmaceutical.

Behind Malin+Goetz are Mathew Malin and Andrew Goetz. They wanted to simplify cosmetics and its rituals. And they wanted to do it for different skin types, thinking that most of us have sensitive skin.  These are all very objective reasons to love Malin+Goetz and to want it to be in Laconicum, but perhaps there is a bigger one: we love their products: using them, having them in the bathroom and giving them as gifts.