One day, Vanita Parti had an idea: offering places where people could go to get their eyebrows done and taken care of without making a reservation. What seems so common today did not exist back in 2004 when you had to make an appointment for everything related to personal care.  He opened his "Eyebrow Bar"  in Fenwick. He called it Brow Blink Bar. The fact that this woman focused on eyebrows is no coincidence. She is of Indian origin, and threading has been practiced there for thousands of years. In addition, she had always been, in cosmetic terms, obsessed with eyes.

After opening his Brow Blink Bar, and after having done many eyebrows, Vanita realized that women wanted to take control of their eyebrows and keep them looking fabulous between appointments. She decided to launch, in 2005, a line of products that would be named after her bar, BBB. Now it's us who are obsessed with eyes.