The story of goop is already part of the popular culture of this century. It all began in 2008 in Gwyneth Paltrow's kitchen, where she wrote a blog whose strange and catchy name we quickly learned to pronounce: goop. Soon, the blog became a platform that transformed into a whole universe focused on physical and emotional well-being. goop broke all the molds: it was provocative, inspiring and a bit snobby. It talked about clean beauty, glow and sexual well-being when few others did.
Now, goop Beauty is coming to Spain thanks to Laconicum in a strict exclusive. We knew we would end up meeting. Both brands share the desire to discover what makes life more pleasant and bring it closer to curious and unprejudiced minds. goop has a mission statement: “We go first so you don’t have to.” We could have written it ourselves.
We are happy to have products that we have been enthusiastic about since we tried them. They are all focused on achieving luminous and juicy skin, the goal glowHow do we achieve this? With cosmetics packed with active ingredients, with fantastic textures and clinical results. If they are good for Gwyneth Paltrow, the main prescriber, they will be good for us. Behind these products there is science, ingenuity and freedom, three words that we like very much. goop, welcome to Laconicum.
On sale on February 4th, exclusively in Spain, at Laconicum.