Easy Up Do It's a spray for updos. It holds and gives texture to ponytails, buns, braids... Don't think of a hairspray to hold and leave it rigid: it's something much more relaxed and much more in line with the style of this superstar hairdresser. His hairstyles always have in common their combed-disheveled look, his interest in not making them look too combed.
This mist-like spray allows each hair to stay where you want it and to last for hours. It also doesn't weigh it down or dirty it, nor does it leave that "snapping" sensation that hairspray sometimes has. Look at this video to see how Sam uses it. Watching him work is a delight.