Who is behind
This is how it all started
María and Anabel met 250 km away. per hour somewhere between Madrid and Seville. Anabel remembers about María that her nails were painted a beautiful burgundy color. María doesn't remember anything about Anabel. Months passed and they continued to meet. They were seen near a bowl of spicy soup (their weakness), in a riad in Marrakech, commenting on episodes of The West Wing and on the streets of Malasaña .
Coinciding with the most turbulent days of March 15, 2011, they decided that they had to do something. That "something" was yet to be defined, although they knew that it had three starting points: cosmetics, travel and the Internet. They met at Infamous Guys with two red Delfonics Rollbahn notebooks. They started talking. The notebooks began to fill with scribbles that only they understood. The meetings lasted longer and longer.
The rest is history.
On March 15, 2012 Laconicum was born. Anabel and María created Laconicum because Laconicum did not exist.
Anabel Vázquez
When she turned 18, her mother gave her a rouge from Dior and Chanel No. 5. The good woman did not know what she had done. This gift, this rite of passage, set a precedent. Since then, Anabel has never stopped looking for the perfect lipstick and she still thinks that her best dress is a perfume
She has a degree in Information Sciences (University of Seville) and a Master in Humanities and Social Thought (New York University) and worked in Communication at the Museum of Modern Art (MOMA) and the New Museum in New York.
Pleasures: the swimming pools, without exception, The West Wing, adding Tabasco to everything, returning to Kenya, walking aimlessly, Martirio, the perfumes they take on a trip, Casa Tomada, Casa Barragán, watching movies at breakfast time, massages, unctuous body creams that smell of lemon and ginger.
In Spain her career has been as dispersed and unorthodox as herself: she has been a business and branding consultant, Information Architect, Head of Heritage at Loewe and has published in more media than she can remember. She writes about fashion, hotels, beauty and trends; “The beautiful side of life,” as she sums it up. She is the author of the book Piscinosofía (Libros del K.O, 2023) In her bag she always carries cosmetics to try; If you meet her on the street she will force you to try them
María Martínez
In June 2010, María went up to the Cipriani stage in New York, armed with a yellow dress, to collect a Webby Award, the Oscar of the Internet. She had won him over with an idea of hers, I wanna go there . At that moment, she thought of a few things. She recalled a trip to India (the seed of I wanna go there), when she realized that there was a lack of different travel guides, in which travelers shared information and secrets
María proposed a way of traveling transversally, between the lines, based on discovery. Her track record of more than 10 years of experience in digital products has led her to work in companies such as Teknoland, McCann Erikson or Banco Santander. She also worked for several years as a consultant at The Cocktail
Pleasures: passport-sized notebooks with white pages, Tratto PEN No. 3 markers, the first bit of sun on a day at the beach, trying all the beauty treatments on the market, cilantro (if it's inside a taco, much better) , soups, citrus perfumes and walking quickly listening to Beirut.
In parallel, María, a traveler and discoverer by profession, found interesting cosmetic products in every destination she visited. After that award came the Spanish version of that website, mimaleta.com. And the interviews, the conferences and the round tables: there are not many in Spain who have Webby on a shelf. That night, in New York, without letting go of her prize, María still did not know that some time later, she would unite her three great passions, Internet, travel and cosmetics, into a single website: Laconicum
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