Gwyneth Paltrow, founder of goop, is a self-confessed "exfoliation addict." In fact, goop defines itself as an exfoliation destination. Why is this gesture so important? Because it leaves the skin soft and radiant, as if it had a light inside it, and because the active ingredients in the rest of your cosmetics are better absorbed.
The actress and lifestyle guru wanted an exfoliant that she could use frequently, something easy, something she could use almost without thinking, in the shower, for example. She got it with this exfoliating cleanser, Cloudberry Exfoliating Jelly Cleanser. Its non-foaming gel formula is gentle enough to use daily, even in a routine with AHA, BHA or vitamin C treatments. The particles you massage in come from natural fruit enzymes and bitter orange peel and polish away impurities. Gwyneth herself tells us that "it's good for all skin types, but if you have a little more oily skin, it's amazing." Let's take her word for it.