This isn't kids' makeup, this isn't bath bombs; this is Nailmatic. And Nailmatic is play and, also, careKids can wear makeup while still being kids, and bath bombs can be a lot of fun while also caring for their skin.
You may have seen this French brand on a trip to France. And perhaps you've bought its products for some of the little ones around you. It's now available in Laconicum, because this is a laconic brand.
Nailmatic was founded in 2012 by Lilian Monnier et Boris Gratini. He's the same age as us. It all started with vegan and environmentally friendly nail polishes and with a great invention that Ines de la Fressange called: "the idea of the century." It was about vending machines of enamels based on liquid pigments.
Its success spread throughout France and the brand grew directing his gaze to an interesting audience: children. And that's what interests us. For them they are the products you can find at Laconicum. They are all vegans and made in France.
The enamels Nail products remain the heart of the brand, so innovative they are. They have a 54% water-based and free of petrochemical solvents, and they leave a lighter carbon footprint (thanks to their cleaner formulation). Plus: are removed with water. This is a way to play with makeup in a respectful and loving way.
Nailmatic It's pure play. Parents want to buy it and children want to play with it. That's her charm. And it is a lot of charm.