"I don't want you to choose Days of Confidence with your eyes closed. I want you to do it with your eyes wide open, because everything is there: the numbers and the results." That's what he says. Frédérique Labadie, the founder of This French brand of cosmetics and nutricosmetics. Why does she want us to open our eyes wide? "It is a brand in the that you can trust, because we are demanding and transparent: we say what we do and what we can improve."
It is clear that this brand goes from trust, Even the name tells us: Days of Confidence. She defines it with two words: demand and transparency. Everything inside is Serious, efficient, and does what he says, and everything is on the table; there's no small print here. But in addition to what he does, he's what he says: "We don't believe in anti-aging, which is fighting age. We believe in responsible and comprehensive self-care: inside and out. And in improving, specifically, five aspects that, based on my experience and that of those around me, affect us all: lack of energy, stress and lack of sleep, dull skin, bad habits that contribute to all of this, and weak immune systems."
With these five pillars in mind, he has created two complementary ranges of products: bioactive cosmetics and micronutrition, that is, cosmetics from the outside and from the inside, which treats those essential needs: pProtection, vitality, serenity, detoxification, balance and luminosity. All combinable (I wish we only needed one, but we don't) and all for each day, because the idea of Supplements are meant to accompany, to be part of your care routine.
All their products have a minimum of 80% organic ingredients certified by Ecocert and active ingredients (this is a lot) and cold-pressed to preserve their quality. In theThe percentage is specified in the boxes, what we said about transparency is literal. There are no miracles here: there are results.
It is important what "active ingredients"This means there are no filler ingredients; they all work. If a cosmetic is water-based, Days of Confidence is based on active fruit water, with each range having a different set of properties. Science is important, and it is supported by Dr. Nara Nairi, a physician specializing in nutrition, micronutrition, and microimmunotherapy. With it they have created extremely powerful supplements.
Another important pillar is sustainability. "No I can think about launching a brand without thinking about the impact on the environment. Everything we do is about reducing our carbon footprint.We like how he closes his statement: "but, he self-care becomes selfish-care", that is, in a selfish care for the environment. Works with local producers to obtain their active ingredients and for he packaging, containers of Recycled and recyclable glass, paper from eco-managed forests, vegetable-based ink...
Its founders, along with Fred, are Philippe Guillermic, they claim that they will never promise Overly optimistic and vague benefits won't use empty words or ingredients just because they're trendy. They want to build trust. They already have ours.