Iceland. 2010. Three biologists investigate EGF, a unique ingredient whose discovery won Drs. Stanley Cohen and Rita Levi-Montalcini the Nobel Prize in Medicine in 1986. They were in no hurry. They knew that in the process they would find something that is capable of restoring radiance and youthfulness to the skin. But before we go any further, let's back up: what is EGF? EGF? It is a protein responsible for ordering cells to accelerate the production of elastin and collagen. These scientists spent ten years researching to create cosmetics with EGF, those cellular activators that, over the years, the skin stops producing.

They finally did it. The result was called BIOEFFECT, a 100% Icelandic face care brand. It could only have been created in that country, because that is where the natural conditions for doing so exist. BIOEFFECT It is the only company in the world that manufactures these cellular activators in plants. The star product is the EGF serum, a serum that in just a few years has become an absolute benchmark in independent cosmetics.