Gwyneth Paltrow, founder of goop, is a self-confessed "exfoliation junkie." In fact, goop defines itself as an exfoliation destination. Why is this step so important? Because it leaves skin soft and radiant, as if it were lit, and because the active ingredients in your other skincare products are better absorbed.
The actress and lifestyle guru wanted a scrub to use frequently, something easy, to use almost without thinking, in the shower, for example. She achieved that with this exfoliating cleanser, Cloudberry Exfoliating Jelly Cleanser. Its foam-free gel formula is gentle enough to use daily, even in a routine with AHA, BHA, or vitamin C treatments. The particles you massage in come from natural fruit enzymes and bitter orange peel and polish away impurities. Gwyneth herself tells us that "it's good for all skin types, but if you have slightly oilier skin, it's amazing." Let's take her word for it.