"What a great serum," we said when we saw it. And "what a great serum," we said when we tried it. Hyeja She champions cosmetic minimalism: she uses little and quality. This way, she stands out from endless Korean routines. This is a facial serum for dull or blemish-prone skin. It contains a fruit called yuja or yuzu, which has three times more vitamin C than lemon. In addition, the Korean Institute of Dermatological Sciences has confirmed that it is suitable for sensitive skinThis is important. It also contains ginseng extract, which stimulates collagen production; niacinamide, which soothes, regulates, and improves hyperpigmentation; and adenosine, which soothes and softens.
We like its size, which encourages us to apply it easily and share it (we don't always want to). Also its texture: it's a light gel that turns into water. It absorbs quickly and you'll feel light and fresh. In the slang of young Koreans, the concept Hyeja It defines something that gives you more than its price suggests. Something that exceeds expectations. All products from this South Korean brand do just that.