One day, Vanita Parti had something occur to her. It was about offering places where people, without making a reservation, could go to get their eyebrows groomed and cared for. What seems so common to us today did not exist back in 2004 when you had to make an appointment for everything that had to do with personal care. She opened her "Brow Bar" in Fenwick. She called it Brow Blink Bar. The fact that this woman focused on eyebrows is not random. She is of Indian origin and there, threading has been practiced for thousands of years. Plus, she had always been, cosmetically speaking, obsessed with eyes. 

After opening her Brow Blink Bar, and having taken care of many eyebrows, Vanita realized that women wanted to take control of her eyebrows and keep them looking great between appointments. She decided to launch, in 2005, a line of products that she would name after her bar, BBB.  Now we are the ones obsessed with eyes.