The Gilmore Girls are back (for us they never left), the beaded bags and grandmother's pearls are back, the sun powder is back, the square-shaped sandals are back, David Lynch is back, calling each other "friend" and even the strips of teeth whitening. But what we didn't expect was that hair mousse, self-tanners and kajal would come back. Nobody would have bet on them, but unlike crop-tops, they are pleasant surprises that have managed to return, positioning themselves in 2022.
Hair mousse is back
We never thought we would say this phrase, but it has returned and we say it with our heads very high and with a lot of volume. It is no longer the foam of plasticized curls, nor that of the stiff locks of two-thousands. It's not the one that looks like whipped cream and smells like an eighties hair salon. My Nanna's Mousse is Larry King's reinvention of all that and it's light, natural and unnoticeable. It is applied to wet hair and then styled with a brush and dryer or directly with a diffuser. It defines the shape of your hair (or whatever you want to give it) and gives volume and density but neither to the sight nor to the touch you seem to be wearing anything.
"That's what fascinates me, that I touch it and I don't notice that it's wearing anything, but I, who have thin hair without volume, seem to have twice as much, and it defines me with an incredible natural surfer wave ". María A., Press and RRSS
Self-tanners are no longer a drama
It's an old, orange, uneven thing, even a little tacky. The word self-tanning sounds like all that to us. It sounds like a cabin, like Valentino Garabani, like Marbella and the exaggerated embarrassment of an episode of Friends. But no, Self Tanning Foam by Mimitika is nothing like that; It is modern, subtle, natural, stain-free and appetizing. We call it "the drama-free self-tanner" because that is the conclusion we all came to after trying it: it doesn't leave stains, it's very easy to apply, it doesn't tend to look orange but rather the natural tan that It would hurt your skin, and it doesn't smell like chemicals, it smells like violets.
"I have never been very good at self-tanning because I always got streaks or I noticed a color that didn't suit me at all.The first thing I noticed with the Mimitika one was that it didn't leave any spots or an instant change in my skin tone; The color is gradual, you notice it after 24 hours and decide then if you want to enhance it more with another application. Being a foam, it is very easy to apply and distribute it well, there is no chance of screwing up." Cristina, Account Manager.
The kajal, the return of the pencil of a lifetime
What a basic thing and how forgotten until very recently. He lived his moment of fame among teenage girls who marked their eyes as if by not lining them they were invisible. When they gained skill, came the liquid, the dye, the graphic style, the return of the eccentric sixties eyes and, later, the shadows and sticks that told you "we are multipurpose, create anything with us." But the kajal is back, and it also says that you can create any makeup, BYREDO has put it on the fore, in a thicker, pigmented and softer format so that you can easily create a line close to the eyelashes or create an eye smoked.
"There is no mystery, it is easier to use than we imagine. I am not skilled at creating an eyeliner, but I draw a line, as best I can, and blend it with a brush, or at eyelash level to fix it and create a blurred line or I go up the eyelid for a more powerful smoke." María G., Client Relations.
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