Anabel, co-founder of Laconicum, says: "I discovered this toothpaste at the Aesop in Toulouse. I remember buying it one day, brushing my teeth that evening, and the next day I went back for more."
Aesop Toothpaste is a fluoride-free cream that contains sea buckthorn (soothes sensitive gums), cardamom essential oil and even wasabi, both of which are antimicrobial ingredients that reduce plaque. It doesn't taste like wasabi, we warn you; don't be alarmed. The sensation it leaves is of total cleanliness on teeth and gums. Anyone who buys this Aesop toothpaste buys more than just an oral hygiene product: they buy design and charisma.