Iceland. 2010. Three biologists investigate EGF, a unique ingredient for whose discovery doctors Stanley Cohen and Rita Levi-Montalcini won the Nobel Prize in Medicine in 1986. They were in no hurry. They knew that in the process they would find something that is capable of returning luminosity and youth to the skin. But before continuing, let's go back: what is EGF?? It is a protein responsible for ordering cells so that they accelerate the production of elastin and collagen. These scientists spent ten years researching to create cosmetics with EGF, those cellular activators that, over the years, the skin stops producing. 

They finally did it. The result was called BIOEFFECT, a 100% Icelandic brand of facial products. It could only have been created in that country, because that is where the natural conditions to do so exist. BIOEFFECT is the only company in the world that manufactures these cell activators in plants. The star product is the EGF serum, a serum that in a few years has become an absolute benchmark in independent cosmetics.