To tell a good story about what this brand is like, we would have to transcribe, product by product, its formulas; because Allies of Skin is formula, formula, formula.
Of course, it has the classic personal story associated with it: its founder, Nicolas Travis, originally from Singapore, had serious acne problems when he was young and has since become interested in skin care and many years later, in 2016, he founded the brand that is sold all over the world today. This is no different from the story of many brands. What is different is the series of products that Nicholas developed. What is different is, again, his formulas. How many times are we going to repeat that word?
Allies of Skin has formulas (we've rewritten it) at the center of its brand. It is guided by what they call "supercharged clinic." This means they take clinically proven active ingredients – like vitamin C, retinol, antioxidants, and peptides – and put their own spin on them. And thus they create a powerful cosmetic. The products of Allies (as we call it as a family) are very smart, very serious and do what they say. That is very important in cosmetics. That is why it is such an appreciated brand among beauty freaks.
The brand uses 100% recycled paper and soy-based ink, and never uses virgin forest materials. Only work with FSC certified suppliers to maintain the highest level of sustainability possible. They are certified by PETA.
The products from Allies of Skin generate the logical addiction of something that feels great on the skin. We attest to this. They are products that do not ask you to wait six months to see results. Nicolas has stated that he does not want to be one of those brands that requires you to follow ten steps to have good skin. He proposes that each person create their own routine and choose what their skin needs, without obligations or corsets. That's very Laconicum.