What is Laconicum
Laconicum is an extraordinary and independent cosmetics store for pioneering minds, beauty freaks and curious people.
That is our official and formal definition. We invented Laconicum in 2012 because Laconicum did not exist.
We traveled, we browsed, we bought cosmetics and we shared our discoveries. We were in Kyoto and we brought essences that looked like spring water. We went to Stockholm and we wondered about those strong, Swedish hair. Then we would come back and tell each other. That is the origin of this place you are in. We are cosmetic detectives. Today we continue to travel and discover extraordinary brands.
We found the name Laconicum by pure serendipity. Visiting a Roman house in Évora we saw a laconicum, a kind of sauna where the inhabitants and their friends gathered to relax and chat. Laconicum is a space for decompression and connection. We like you to buy, but also to come in, read and discover.
Our brands are difficult to find in Spain; even impossible. Laconicum is full of rarities (we are snobs like that) and all our products must have an X factor that we fall in love with. We look for results and also emotions. We believe in Nature and Science, especially when they go hand in hand.
We are terrible judges and we choose brands very carefully. We select inspiring, honest and crazy cosmetics, like our favorite people. In Laconicum you find superbrands and small emerging firms, projects from California and Galicia.
We like exclusives as much as Hi! We have launched in Spain, exclusively, brands such as: BBB London,
The cosmetics we like are those that take care of our skin, our mood and our environment. Beauty is inside and beauty is outside.