George's mother had a problem and George wanted to solve it. Turns out he had sensitive gums. So George started looking for products on the market that would help him; Along the way, he became convinced that many diseases had their origin in improper dental hygiene. He decided to remedy it. A mother is a mother. He decided that she would develop a unique toothbrush. It took him 2 years to achieve what he wanted: he would have a conventional shape but he had to be extraordinary. After many trials and tests by dentists and users Charcoal and Gold Toothbrush was launched on the market in 2012.

The product he had achieved (he and his team) eliminated 99% of harmful bacteria. That's health. They always knew that facilitating dental hygiene was a way to truly and positively impact as many people as possible and they came to a conclusion. That was its cause. And it is, also, now, one of the causes of Laconicum.