Luke Nolan He's an Irishman who tends to have rosy cheeks and blushes easily. So when he decided, after years working in the cosmetics industry, to launch his makeup brand, he wanted to start with blush. It would be his way of celebrating vulnerability and different forms of beauty. Luke always knew that the brand would be vegan, inclusive, and... as adorable as the color sky blue. And that it would be called Lukey Lukey, which plays with its name, with the word luck and with the idea of ​​play. I would start with just one product, a crème blush, a creamy blush. Luke, who launched his brand in October 2022. And when we tried it, we knew it was laconic.

Long live blush.