This is one of the most well-known Korean brands inside and outside Korea. From South Korea, we must specify. Klairs has been on the market since 2009. It was born with the idea of simplifying care and taking care of all skin types, even sensitive skin.
Dear Klairs’ motto is “simple but sufficient.” That’s what their products are all about. The brand has three guiding principles: 1) Use the best ingredients. 2) Be as clean as possible. It is a vegetarian brand and aspires to be vegan. It has the seal of approval from the Korea Animal Rights Advocates (KARA). 3) It prides itself on being fair in its production and distribution. It advocates that skincare should be accessible to everyone.
These three factors have led Dear Klairs to what it is today. We also like that it doesn't forget Korean creativity. It's simple, sufficient and not boring at all.