Luke Nolan is an Irishman who usually has rosy cheeks and blushes easily. So when he decided, after years working in the cosmetics industry, that he would launch his own makeup brand, he wanted to start with blush. It would be his way of celebrating vulnerability and different forms of beauty. Luke was always clear that this brand would be vegan, inclusive and... as adorable as the color light blue. And it would be called Lukey Lukey , which plays with his name, with the word luck and with the idea of ​​a game.  He would start with just one product, a crème blush, a creamy blush . Luke, who launched his brand in October 2022. And when we tried it, we knew it was laconic

Long live the blush.