To describe this brand properly, we would have to transcribe, product by product, its formulas; because Allies of Skin it's formula, formula, formula.
Of course, it has the classic personal story associated with it: its founder, Nicolas Travis, Originally from Singapore, he suffered from severe acne when he was young and, since then, became interested in skincare. Many years later, in 2016, he founded the brand that is now sold worldwide. This is no different from the story of many brands. What is different is the range of products Nicholas developed. What is different, again, are his formulas. How many times are we going to repeat that word?
Allies of Skin has formulas (we've rewritten it) at the core of its brand. It's guided by what they call a "supercharged clinic." This means they take clinically proven active ingredients—such as vitamin C, retinol, antioxidants, and peptides—and give them their own twist. And so they create a powerful cosmetic. Allies (as we call them in the family) are very intelligent, very serious, and do what they say. That's very important in cosmetics. That's why it's such a popular brand among beauty freaks.
The brand uses 100% recycled paper and soy-based ink, and never uses virgin forest materials. It only works with FSC-certified suppliers to maintain the highest level of sustainability possible. They are certified by PETA.
The products of Allies of Skin They generate the logical addiction to something that feels great on the skin. We can attest to that. These are products that don't require you to wait six months to see results. Nicolas has stated that he doesn't want to be one of those brands that requires you to follow ten steps to have good skin. He suggests that everyone create their own routine and choose what their skin needs, without obligations or restrictions. That's very Laconicum.