Aime is certain of one thing: perfect skin doesn't exist. And neither do we. The skin we inhabit reflects every moment and every stage of life: it's constantly evolving. It tells how we feel. Beloved skin, cared for from within, does exist, and that's what this 100% French brand, co-founded in 2018 by Mathilde Lacombe and François Morrie. In Laconicum you find Le Makeup Care, a line of makeup essentials that enhance your natural beauty. It's your skin, but better.

Aime offers cosmetics without excess: its products have what they need (probiotics, minerals, and natural ingredients) to be simple, clean, and effective. No more, no less. No less, no more.

Lacombe, journalist, businesswoman, expert in the cosmetics sector and author of the book, “ Une question d'équilibre, is a total defender of balance: if there is balance between the inside and outside, the skin will be good. She, who suffered from rosacea, declares that her skin changed completely when she discovered that our outer glow is deeply connected to our inner health. She began to research the powerful world of the microbiome, and from there AIMÉ was born. Your brand is the answer to your skin complaints.

We like the name of this brand, Aime, because it reminds us to love ourselves. Only then can we start using blushes and creams.